Study on Identification and Projection of Tourist Visit Cycles in the 2nd PPKM Period (Aspect Study on Tourism Branding Development at Pantai 9, Bringsang Village, Sumenep Regency, East Java)

This research is a study of the projected value of revenue development from tourist destinations in the creative economy sector. The tourist destinations marketed are in the Gili Genting Islands, Pantai 9, Bringsang Village, Sumenep Regency, East Java. The step of deepening the issue of tourism development was taken as a result of the 2nd PPKM period from the Covid-19 pandemic. The 2nd PPKM period in Gili Genting Islands, Pantai 9, Bringsang Village, Sumenep Regency, East Java had a fairly serious impact on the issue of resilience in the development of the creative economy, especially in the tourism appeal section. This is due to the deficit of several strategic tourism destinations for the development of the creative economy in Gili Genting. This causes the price of the value of revenue development from tourist destinations in the creative economy sector to increase quite high compared to several other provinces in Indonesia. Therefore, local governments as policy makers have a high enough interest in maintaining the sustainability of strategic tourist destinations, especially the development of the creative economy by way of tourism branding. This research is a comparative study of the volatility of the value of income development from tourist destinations in the creative economy sector on Beach 9 before the COVID-19 pandemic and after the 2nd PPKM. The data used is time series data on the value of income development from tourist destinations, especially the creative economy sector on Pantai 9 in the period October 2018 to October 2021. The data analysis technique uses the Vector Autoregression (VAR)/Vector Error Correction Model (VECM) method with the help of EViews software. . The results of this study indicate that the existence and sustainability of the Pantai 9 tourist destination is predicted to increase significantly after the COVID-19 pandemic ends and will be better than before the COVID-19 pandemic