Impact of Mobile Banking on Consumer Behaviour

The increased importance of mobile phones provides exciting opportunities for the development of mobile banking in the world. In today’s world, this growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio cultural behavior. Mobile banking, which has built a cornerstone of Mobile commerce, is the availabilty of bank related financial services through mobile devices. This paper presents the mobile banking practices in Indian Commercial banks and the strategies, legal and ethical challenges in the countr