UNLEASHING THE POTENTIAL: ANALYZING GROUNDNUT CULTIVATION AND MARKET OPPORTUNITIES IN RANIPET DISTRICT, TAMIL NADU

Abstract This research paper explores the untapped potential and market opportunities for groundnut cultivation in Ranipet District, Tamil Nadu. Groundnut, also known as peanut, is a vital cash crop that contributes significantly to the agricultural economy of the region. The study aims to analyze the current status of groundnut cultivation, identify the key challenges faced by farmers, and assess the market dynamics and opportunities for growth. The research combines qualitative and quantitative methods, including surveys, interviews, and market analysis, to gather comprehensive data. The findings provide valuable insights into the cultivation practices, yield optimization techniques, and market potential for groundnut in Ranipet District. This research paper aims to guide policymakers, agricultural experts, and farmers in making informed decisions to unleash the full potential of groundnut cultivation and maximize market opportunities in the region. Keywords: Groundnut Cultivation, Market Opportunities, Ranipet District, Tamil Nadu, Cash Crop, Agricultural Economy, Challenges, Market Dynamic