ABSTRACT This research aims to investigate the impact of brand equity on purchase intention among MBA students of UNITAR International University. The key components of brand equity brand awareness, brand loyalty, perceived quality, and brand association, were included in this study. This population was selected due to the diversity of the students, particularly in terms of age, gender, and race. The required sample size of 169 for this population was successfully collected. Data for this research was gathered through an online survey using the descriptive format for the demographics and a five-point Likert scale for the variables. The collected data were tested and analyzed using descriptive analysis, reliability testing, multiple linear ...
Penelitian ini bertujuan untuk mengetahui pengaruh brand association, brand loyalty, brand awareness...
Perkembangan industri otomotif saat ini tumbuh cepat, sehingga menimbulkan persaingan yang sangat k...
Brands have been considered as the second most important assets for a firm after customers .This stu...
Literature suggests that consumers purchase a brand with high brand equity. It also suggests that c...
Due to the intense competition in market place, customers nowadays are exposed to several brands fro...
Brand equity can create associations that can drive market positions, persist over long time periods...
The objective of our research is to know the factors that impact on brand equity. The study consider...
This research attempts to investigate the relationship between brand equity and consumer behaviors. ...
Purpose - Given the rising number of brands available in the country, there may be a corresponding r...
Abstract: The paper aims to investigate the effect of brand equity dimensions on purchase intention,...
Strong brand equity has become a very important factor that influences consumer’s perceptions of a b...
People are surrounded by advertisements of promotional offers online, but the effectiveness of these...
The technology of smartphone has greatly affects the behavior of people and their attitude toward th...
The purpose of this study is to determine the effect of brand equity on consumer purchase intention ...
The relationship between corporate image and consumer behavior is a well-recognized field of study, ...
Penelitian ini bertujuan untuk mengetahui pengaruh brand association, brand loyalty, brand awareness...
Perkembangan industri otomotif saat ini tumbuh cepat, sehingga menimbulkan persaingan yang sangat k...
Brands have been considered as the second most important assets for a firm after customers .This stu...
Literature suggests that consumers purchase a brand with high brand equity. It also suggests that c...
Due to the intense competition in market place, customers nowadays are exposed to several brands fro...
Brand equity can create associations that can drive market positions, persist over long time periods...
The objective of our research is to know the factors that impact on brand equity. The study consider...
This research attempts to investigate the relationship between brand equity and consumer behaviors. ...
Purpose - Given the rising number of brands available in the country, there may be a corresponding r...
Abstract: The paper aims to investigate the effect of brand equity dimensions on purchase intention,...
Strong brand equity has become a very important factor that influences consumer’s perceptions of a b...
People are surrounded by advertisements of promotional offers online, but the effectiveness of these...
The technology of smartphone has greatly affects the behavior of people and their attitude toward th...
The purpose of this study is to determine the effect of brand equity on consumer purchase intention ...
The relationship between corporate image and consumer behavior is a well-recognized field of study, ...
Penelitian ini bertujuan untuk mengetahui pengaruh brand association, brand loyalty, brand awareness...
Perkembangan industri otomotif saat ini tumbuh cepat, sehingga menimbulkan persaingan yang sangat k...
Brands have been considered as the second most important assets for a firm after customers .This stu...