Series and System Lines in Packaging Products Design

The aim of the research is to clarify and differentiate the quintessential differences in packing products design as well as series and system lines, also to distinguish the differences between these two notions. The methodology of the research. The method of complex analysis is implemented in the following research. This method allows to determine and consider the whole set of indicators that influences the efficiency of professional tools of graphic design functioning as a particular system. Scientific novelty. The results of the research is to identify the differences between the series and the system lines of packaging products and the design task stipulated by these notions. It has been found that a series of packaging products represents a fairly rigidly defined system, in which form-shaping, compositional schemes and figurative-stylistic characteristics of the elements of graphic identification should be identical. Instead, the term "system line" indicates a greater variation in the form-shaping of packaging structures and compositional schemes of communication elements with packaging volumes interaction. However, there are more stringent requirements for color coding in the system lines and limited number of communicative elements, which are reduced to font blocks and graphic elements of TM identification. Conclusions. The tasks for the assortment range of packaging products design include the professional use of graphic design tools as a specific system. Important components of such a system that take on the communicative function are the form-shaping of packages, compositional schemes of interaction of modular-constructive and communicative elements of packing and packaging products, figurative-stylistic characteristics of graphic identification elements and color coding. The research shows the impact and significance of each of the structural components that are considered in detail by a complex analysis. The importance of the form-shaping of packaging products assortment line is separately highlighted and represented as a specific visual text, i.e., information that allows to trace the functional purpose of packaging and the existence of the common and distinctive features