Banking

Banking services are regarded as one of the important service. Banks provide financial services to the customers. Due to the rising competition and liberalization the banking industry has become the buyer’s market. Banks need to create and develop the services which can satisfy the consumer needs. Customer satisfaction is a very important construct in today’s market and it is directly influenced by service quality as per earliest studies. Therefore, the present research work has been carried out to analyze the rural customers’ attitude towards public sector bank