The Influence of Financial Knowledge, Financial Attitudes, and Personality on Financial Management Behavior in Creative Economy MSMES Entrepreneurs throughout Lombok Island

This study aims to analyze the effect of financial knowledge, financial attitude, and personality on financial management behavior in Creative Economy MSME actors throughout Lombok Island. This research is cause associative research with a quantitative approach. Sampling using proportional random sampling technique, namely as many as 92 respondents from a total population of 1111 creative economy actors. Data analysis used the PLS-SEM technique with Smart PLS 4 software. The results indicated that financial knowledge has no significant positive effect on financial management behavior, and financial attitudes and personality have a positive and significant effect on financial management behavior