The article describes the main components of integrated marketing communications (IMC) as a source of competitiveness of the enterprise in modern market conditions. The role of communication in shaping the competitive business
Integrated marketing communication (IMC) relates to the promotional component of the marketing mix c...
ABSTRACTIMC termed as integrated marketing communication has been of great importance in the recent ...
The present paper torches upon the emergence of integrated marketing communications (IMC) that has s...
The present paper discusses about the emergence of integrated marketing communications(IMC). Today I...
A significant modern premise that emerged in the field of marketing communication is the drive towar...
After the introduction of Integrated Marketing Communication (IMC), it has developed into one of the...
The issue of integrated marketing communication in contemporary research is clearly evolving along w...
Integrated marketing communication (IMC) has become generally accepted, has outspread various levels...
Under the influence of the growing fragmentation of the market and the media, increased global compe...
This paper explores the concept of Integrated Marketing Communication (IMC) and presents changes res...
Integrated Marketing Communications (IMC) is something more than Marketing Communications and Promot...
This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance ...
The field of marketing is an area always evolving and developing. One of the biggest developments d...
In today's fragmented media landscape it has become increasingly important for companies to differen...
The subject of research is a set of specific features inherent to integrated marketing communication...
Integrated marketing communication (IMC) relates to the promotional component of the marketing mix c...
ABSTRACTIMC termed as integrated marketing communication has been of great importance in the recent ...
The present paper torches upon the emergence of integrated marketing communications (IMC) that has s...
The present paper discusses about the emergence of integrated marketing communications(IMC). Today I...
A significant modern premise that emerged in the field of marketing communication is the drive towar...
After the introduction of Integrated Marketing Communication (IMC), it has developed into one of the...
The issue of integrated marketing communication in contemporary research is clearly evolving along w...
Integrated marketing communication (IMC) has become generally accepted, has outspread various levels...
Under the influence of the growing fragmentation of the market and the media, increased global compe...
This paper explores the concept of Integrated Marketing Communication (IMC) and presents changes res...
Integrated Marketing Communications (IMC) is something more than Marketing Communications and Promot...
This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance ...
The field of marketing is an area always evolving and developing. One of the biggest developments d...
In today's fragmented media landscape it has become increasingly important for companies to differen...
The subject of research is a set of specific features inherent to integrated marketing communication...
Integrated marketing communication (IMC) relates to the promotional component of the marketing mix c...
ABSTRACTIMC termed as integrated marketing communication has been of great importance in the recent ...
The present paper torches upon the emergence of integrated marketing communications (IMC) that has s...
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