LOCAL DECORATIVE VARIETY INNOVATION OF MANTINGAN AS A CREATIVE INDUSTRY DEVELOPMENT STRATEGY OF JEPARA CARVING ART.

The purpose of this research is to know the art of Jepara sculpture design which is currently experiencing design stalemate in Jepara and the process of inheriting the ability to carve on craftsman Jepara, innovate the art of carving through the application of decoration Mantingan to appear unique, quality and contemporary and produce a form of prototype 2-dimensional and prototype 3 dimensions of Jepara carving art that is unique, quality, and contemporary. This research design is designed by using Research and Development (R & D) approach. Research location in Jepara. Research subject is carving art of Jepara. Research target is model of inheritance ability of carving art in Jepara, shape of quality of craft design and present design of carving of present moment of market demand, innovation model of ornamental art of Jepara carving, 2 dimensional and three dimensional prototype. Data collection methods used were observation, interview, documentation, and questionnaire. Data analysis used qualitative descriptive and quantitative statistical methods to analyze the literature study data and needs descriptions.The results showed the following. First, the design of Jepara carving art has been regional identity but less visualized in the style of contemporary and there is no craftsman who raises Mantingan style as an alternative new design in Jepara. The inheritance system of intergenerary carving ability is still done in familial patterns and informally, especially during the process of carving work in studio or production place. Second, the concept of innovation developed by researchers in order to produce unique, quality, and contemporary carvings through the use of ornamental subject matter Mantingan is vertical innovation, horizontal innovation, and geographical innovation. Thirdly, this research has produced 3 pieces of interior wall decoration design through the application of ornamentic and ornamental Islamic and figurative style disguised of Mantingan in the present style. The present impression arises because of the interwoven visual interplanation of Mantingan both internally and externally while still pursuing symbolic values as well as beautiful formalistic expressions and compositions. Suggestions that can be proposed are two-dimensional prototype and 3 dimensions need to be socialized to centers Jepara craft production so that its existence can improve the welfare of the community