Stages and Technological Preconditions for the Development of Web Design

The rationale consists in the research into various approaches to defining stages of evolution of modern web design, and the need to study factors which influenced the formation of new trends in web design, accompanied by the analysis of their artistic and communicative tools. The purpose of the article is to explore the origins of web design, the formation of stages of gradual development of websites, and to study peculiarities of web design and their characteristic features in these periods. The methodology of the research was based on the sources where the changes and trends in web design throughout its evolution were analyzеd. The author analyzed the changes to web sites in terms of the composition, color scheme, types of layout, using fonts and placement of information blocks on webpages. The scientific novelty. It was found that different stages of web design development had certain characteristic features and were influenced by the changes in visual design and technological preconditions of their emergence. Conclusions. Every stage of web design evolution is marked by certain trend tendencies correlating with the changes in visual design adherent to the period of time under research