Constraints and Challenges Faced By Customers While Availing Green Banking Services

Green Banking is a new phenomenon in the financial world. Banks as the financing agent of the economic and developmental activities have an important role in promoting overall sustainable development. Green banking is the term used by banks to make them much more responsible to the environment. The term green banking means developing inclusive banking strategies which will ensure sustainable economic development. Green Banking means ensuring environment friendly practices in banking sector and thereby reducing internal and external carbon footprints. It makes technological improvements, operational improvements and changing client habits in the banking sector. The main objective of the study shows that problems faced by customers while availing green banking services. The primary data has been collected from the sivagangai district of commercial banks. The findings of the study shows that lack of awareness about different products were the most important problems faced by customers while using green banking services