Visual Culture as a Factor in the Formation of Innovative Learning Technologies: the Case of the Kyiv National University of Culture and Arts

The purpose of the article is to characterise the essence of visual culture and determine its impact on audio visualisation and analyse the proof of its application in higher education institutions. The article also analyses the case of the Kyiv National University of Culture and Arts in introducing innovative technologies in the educational process. The research methodology is based on the use of historical and theoretical analysis of pedagogical, philosophical, and art studies sources on the issue under study. Comparative and systematic approaches have helped to define visual culture as a factor in change and innovation shaping in the education system. The scientific novelty consists in studying the features of implementing the latest forms in the educational process, which are caused by changes in cultural priorities. Conclusions. The article proves that visual culture, becoming an integral part of modern society, a universal communicator, incentive of activity, a form of Contemporary Art, a means of education, plays a significant role in the formation of public opinion and active subjectification of various forms of social activity. Therefore, the urgent need for higher educational institutions is the use of leading pedagogical technologies. One of these technologies is audio visualisation, which is considered one of the most effective and motivating means to interact with the world of science. Therefore, its involvement and competent use in the educational process is not only a time requirement, and also a complex but necessary process. We believe that the University has gained considerable practical experience in using digital tools thanks to the use of modern digital technologies, interactive tools of educational gamification, the options of Google Classroom, conducting workshops and video conferences in a state of lockdown, managed to combine traditional and innovative technologies successfully; modern software tools, information resources and interaction of participants in the educational process