Fashion Design Evolution in the Conditions of Transformation of the Fashion Industry Ecosystem

The aim of the article is to determine the prospects for fashion design development with an analysis of trends of its digital toolkit expansion under the influence of new forms of the fashion business, and service types of the fashion industry cyclical concept. Results. The analysis demonstrates that at the present stage of fashion design development, the main driving forces of its progress, in addition to fashion trends, are requirements from the cyclicality and high-tech services of the fashion business. Factors influencing the fashion industry transformation are grouped into aspects of aesthetic, economic, environmental, socio-cultural, and technological nature. It is revealed that aspects of aesthetic and technological nature enrich the fashion design with 2D/3D visualization tools, algorithms for digital modelling of the human figure, avatar, scanatar, styling tools, and formation of a person’s image using the costume. Environmental and economic factors stimulate the development of high-tech services on a digital platform, alternative forms of the fashion business, and specific sustainable design tools. It is noted that the factors of socio-cultural nature require the formation of a new philosophy of rational use of fashionable clothing, a new concept of wardrobe formation, and the organisation of innovative services related to these requirements to support the operation of fashion products. The scientific novelty consists in determining the prospects for fashion design development in the digital environment of the fashion industry’s transformational processes. The article describes the factors influencing the development of fashion design digital tools within the cyclic concept of functioning from the part of alternative forms of fashion business organisation. Conclusions. Augmentation and virtualisation of the service space create requirements for expanding the functionality of the digital design. Within the full cycle, the design turns into cyclical eco-design, which should be more minimalistic to reduce the amount of material used, as well as more creative and predictive to design fashion products for several cycles ahead