LINEAR MODEL OF COMMUNICATION, A CASE STUDY

A first idea, which expresses the complexity of the notion of mass communication, is related to the multiple attempts to define and classify: this complex and contradictory phenomenon of mass communication has known, as it is natural, many types of definition and many perspectives of classification. For example, Ch Wright's definition has long been considered quite clear. According to him, mass communication was defined by three characteristics: it is aimed at a large, heterogeneous and anonymous audience, messages are transmitted publicly, often planned to reach most audience members simultaneously, communication tends to be or operate in an organized complex system and expensive. According to other authors, mass communication emanates from an individual or organizational source, through ways of coding and multiplication, addressing to relatively large, heterogeneous and anonymous audiences, which only have limited possibilities for feedback or it is the practice and product that provide entertainment and information to an audience made up of unknown people; these contents have the status of goods, which are produced industrially, by the help of complex technologies, are regulated by the state and financed by private companies; these contents are consumed personally, privately, by their public