Tourism Marketing

Tourism marketing is the collective name given to the various marketing strategies and sources available print media and E media used by businesses within the Travel and Tourism industry. This includes, for example, accommodation, along with Transportation facilities such as airlines,Surface transport , Sightseeing transport arrangement , car rental services, restaurants, entertainment venues, travel agents and tour operators.Before Industrial Revolution, marketing system was very slow in its growth. After the revolution there was a steady progress. It was due to the introduction of mass production during the subsequent years. There was an increase in purchasing power of a large number of people. The growth of communication facilitated the transport of goods. This led to the adoption of a new concept example .the marketing concept by the progressive and forward looking manufacturing organizations. The purpose behind tourism marketing is to promote and develop Domestic and International Tourism in India , make it stand out from rivals, attract Domestic and International Tourist , and generate awareness of Tourism . Many modern tourism marketing strategies make use of the internet, with websites, online adverts, email and social media platforms often playing a key role in Tourism Industry . Tourism Marketing is Important because of it is one of the world’s largest and fast growing industry, the tourism industry is extremely Important in each and every country . This means that businesses operating within the industry need to find different ways to stand out from rivals, promote themselves as being the best option for tourists, and highlight some of the things they provide them different, or best . Marketing is essential for achieving this and many of the best tourism marketing tips focus on helping businesses to find a ways selling point and promote it. Of course, it is also difficult that marketers keep up with the latest marketing trends, so that they can create a diverse marketing options and use the best methods for getting their message for tourist or customers