International Business Strategy and the Role of International Marketing

Global trade has expanded tremendously over the past few decades, making international marketing more important than ever before. The rapid spread of globalisation has been a significant force, with billions of new customers and competitors from China, India, and the former Soviet Union entering the global market, as well as improvements. Revolutionary in terms of communication and transportation, as well as economic liberalisation expansion. The rapid growth of emerging markets and the expansion of communication channels. Give new clients more access to the numerous benefits offered by global marketers to improve their quality of life. This investigation will demonstrate how worldwide marketing influences and interacts with international business