Consumer's behaviour in terms of paper's recycling. Case Study: The Municipality of Aigaleo in Greece

In the present essay the objective is to investigate consumer's attitude towards the recycling of printed paper. As a case of study the Municipality of Aigaleo in Greece was chosen. For the purposes of this research both bibliographic, as well as primary empirical research was conducted. The primary research was based on the use cross layer data, which came from a questionnaire that was distributed to 355 residents of the municipality of Aigaleo. The research revealed that certain factors do influence the behavior of the citizens of the municipality of Aigaleo regarding recycling. More specifically, the net monthly income, the level of awareness among citizens on environmental issues, their knowledge of the use of blue garbage bins, their motivation towards their family and friendly environment to participate in recycling and the economic incentives are statistically significant defining factors of recycling. Regarding the factors that affect the frequency of recycling by the citizens, the results showed that the net monthly family income and the participation in voluntary programs so as to improve recycling are statistically significant defining factors of the frequency of recycling. Also, the attitude of the citizens to recycle aluminium positively affects the frequency of recycling