Generating Positive Emotions During Driving: The Product Qualities of a Car Affect Emotional Conditions

Our lives depend on mobility, and we spend much of our precious time undertaking transportation activities during our daily routines. Generally, these activities may seem like a waste of time and turn out to be self-torture. What’s more, being a passenger is somehow more advantageous than being a driver, because drivers have to concentrate only on the activity of driving. Since traffic involves unexpected and unfortunate events, this stressful environment generates negative feelings. From this point of view, driving seems to be an activity generating more negative feelings than positive ones. In this framework, this study aims to find out cues about driving activity and design solutions which generate positive effects by identifying the underly- ing reasons and expectations of the users with regard to product qualities