Directions of development of the digital environment of tourism

Currently, the digital technologies development in tourism is proceeding at an active pace, contributing, in turn, to the development of the domestic online services market. The article is focused on the digital technologies in tourism. The purpose of the work is to study the role of digital technologies in improving the tourism service quality. Digital technologies act a key driver in development strategy of culture and tourism in cities. It is relevant due the most systems and infrastructure facilities are controlled by computers, contributing to sustainable tourists’ relationships with the urbanized environment, where they can independently plan their journey. Despite the development of the online tourist services market, large tour operators in Russia are not at risk, since the main determining factor when buying a tour remains the price, and the tour operator is able to offer package tours at a minimum cost to the consumer. The article considers the concept of digital activity of tourism industry entities, indicated through the level of activity of internal and external digitalization, the degree of application of digital potential and digital sustainability. The introduction of new technologies is reflected in the formation of a comfortable urban environment, contributing to the development of urban tourism. For the tourism development in the Russian Federation at the regional level, it is necessary to create the tourist products meaning their implementation in a new digital environment, revealing the potential and possibilities of destinations.Originally published in https://ruservices.rgutspubl.org/index.php/1/article/view/22