Managing the enterprise competitive potential on the basis of a marketing complex

In the article the approach to the definition of groups of parameters of the complex of marketing of the enterprise under the influence of external conditions of competition is investigated, the parametric description of the competitive potential of the enterprise for the purposes of the system of management of the competitive potential is formulated, the approach to determination of stable competitive advantages of the enterprise on the basis of analysis of the characteristics of the marketing complex is substantiated. The prospects of further analysis of the competitive potential of the marketing complex, determined by the influence of the individual factor of competition on the groups of parameters ("high", "medium" and "low") on elements of the marketing complex are determine