Purchase Behaviour of Consumers Durable Goods (A Case Study of Selected Union Territories-Daman & DNH)

The consumer durable goods industry is operating in a highly competitive, complex and rapidly changing business environment. The research paper deals with the study on pre purchase and post purchase behaviour of consumer durable goods in selected territories. The objective of this research paper was to analyse the factors influencing consumers' perception towards pre purchase behaviour and post purchase behaviour of consumer durable goods. The scope of the study was limited to selected territories with a sample size of 250 respondents. The study contains three hypotheses related to the study. The study focused three major factors viz. aggressiveness, level of expectations and level of satisfaction