DETERMINANTS OF COMPETITIVE ADVANTAGE AND EFFECTIVENESS OF SMALL AND MICRO COMMUNITY ENTERPRISE OF HERBAL PRODUCTS IN THAILAND

Abstract The competitive advantage and effectiveness of the organization are considered to be important factors of the organization that could help to any organizations for the survival of long term. If the organization could not be able to achieve their competitive advantage and effectiveness on other organizations or products. Then their share in the market could be decreased. Therefore, the competitive advantage (COA) and effectiveness (EFF) could be considered important factors. There are various factors that could effect to competitive advantage and effectiveness. Among of those factors, human resource management (HRM), innovation management (INM), quality management (QUM) are important factors that could increase the organization competitive advantage and effectiveness. To address this issue, the current study objective was established to investigate the effect of HRM, INM, and QUM on COA and EFF of small and micro community enterprise of herbal products in Thailand. For this objective, the data was collected from the employees of small and micro community enterprises of productions in Thailand by using a convenient sampling technique. The Structural Equation Modelling (SEM) technique had shown that all of predictors (human resources management, innovation management, and quality management) had a positive and significant relationship with the competitive advantage and effectiveness. Therefore, these findings could contribute a body of literature in the extant literature to increase the future research