Terms for Denoting Learning Platforms and Services in Online Communication

The article shows the importance of the competent approach to learning as a priority of the newest direction of educational activity, and also emphasizes the activation of its distance form, which served as a prerequisite for the use of various network resources, including educational platforms and services. These two most important emphases are recognized as the most important ones in the educational process, which has recently moved from the classroom to the indirect computer space due to objective reasons. Modern educational transformations caused the dynamics in the Ukrainian-speaking system, which is primarily implemented by the growing number of uses of terms-loanwords mainly from English, which require not only a clear definition but also codification. Special attention is paid to concepts characterized by orthographic diversity, which, on the one hand, shakes the norms of modern Ukrainian literary language, and on the other hand does not fully ensure the acquisition of spelling competence and the formation of oral and written skills of students. It is noted that such lexical items or term phrases are used in informative-cognitive, informative and advertising texts, they are operated mainly by educational portals, websites and mass communication, in particular industrial ones. The analyzed nominations, taking into account the degree of adaptation, are combined into three groups: 1) names, both in Latin and Cyrillic; 2) two-component nominations, one component of which is in Cyrillic and the other one is in Latin; 3) lexical items that in the Ukrainian online space have not yet shown a graphic redesign. It is found that these concepts are adapted to the phonetic and grammatical systems of the Ukrainian language in case of writing these language units in Cyrillic. It is observed that a significant part of such nominations occurred as a result of transcription and showed swings in spelling. In this regard, some recommendations are given for their writing, which will help to protect the language standard and avoid inconsistencies with established norms