THEORETICAL PERSPECTIVE ON TOURISTS' MOTIVATIONS FOR TOURISM TO THAILAND

Abstract Thailand is a major tourism site and the reason for this is because the country is gifted with immense natural and cultural tourism products in addition to beautiful beach destinations, which are a great getaway for tourists experiencing winter in their countries. Moreover, the country’s unique culture and traditions augment many of the attractions for tourists. These attributes work well together to attract millions of tourists who visit the country for adventure, leisure or holiday. It is therefore important to study the Thailand Tourism industry in order to ascertain the ways through which it fulfils tourist satisfaction and how tourists are motivated to visit the country. This article review on motivation theories on tourism, 7Ps and customer characteristics of tourism in Thailand