DETERMINANTS OF WORKING WOMEN POLICYHOLDERS' SATISFACTION ON THE SERVICES OFFERED BY LIFE INSURANCE CORPORATION OF INDIA

Today, India is ranked 10th among 156 countries in the life insurance business and the sector is expected to grow at a Compound Annual Growth Rate (CAGR) of 12 to 15 per cent and would penetrate by five per cent in the next five years. LIC, a state-owned life insurer, offers a variety of products to cater the emerging needs of the public and is in forefront by providing innovative services to facilitate its policyholder’. At present, women started to shine in every field and earn at par with that of their male counterparts and thereby enjoy both personal and professional life. In this regard, a study is conducted among 575 working women policyholders in Coimbatore district to know the level of their satisfaction on the services offered by LIC. The study revealed that majority of the policyholders are satisfied with the services offered by LIC. Level of Utilization, Level of Awareness, Recommending others to avail policy from LIC, Loan availed on policy, Educational Qualification - HSC, Diploma, UG and family Income has a significant influence on the level of policyholders satisfaction