BUSINESS SUSTAINABILITY MODEL FOR LOGISTICS MANAGEMENT IN TRAVEL AGENCIES.

The local community in touristic destinations, gives more relevance to the responsible actions done by touristic enterprises to mitigate the environmental and social impacts that they have on the touristic area. Documentary research in scientific literature, indicates the recognition and importance of logistics management, as a process of necessary support to ensure the provision of tourist services operations. However, the business practice in tourist activity shows poor knowledge that managers have on the subject of study. Besides, it shows the non-existence of a specific model that allows a logistic evaluation of the portfolio of products and services in travel agencies. As the objective of the research, it is described a business sustainability model for logistics management with a process approach for products and services in Travel Agencies. The methodology assumed in the study, corresponds to the philosophy of management by processes, (useful and updated approach to address the issue of the subject of study), through the combination of quantitative and qualitative methods for collecting information; group work techniques, scales of measurement, tools and procedures for statistical analysis and multi-criteria modeling procedures. As a result of the investigation, it proposes a theoretical model, its corresponding methodological procedure and a set of management indicators, for the evaluation of the business sustainability from the logistic management in travel agencies like business organization object of study