In today’s generation the agenda of spreading fake news has certain political business interests. The hearsay and inaccurate information misleads and misdirects the target audience of social media.The fact-checkers like altnews.com and newslaundry.com play a vital role in democratising the information and in exposing the rationale behind dissemination of fake news. Mass communication theories such as magic bullet theory, cultivation theory, Stuart Hall’s encoding and decoding theory, Ulrick Beck’s techno culture and risk society theory indicate ethical parameters of media influence of society. This study encompasses the journalistic courage of fact- checkers of fake news as published in social media. The criticism against the established pa...