Assessments of Filipino Consumers Behavior During The Covid-19 Pandemic

Abstract Since the Covid-19 pandemic has begun, the behaviour of every Filipino consumer has been affected in many aspects, such as in decision making. In this paper it will identify the changes that every consumer has encountered since there are a lot of adjustments and new regulations that need to be followed because of the pandemic. There are challenges and factors that every Filipino consumer needs to cope up, such as in spending behaviour, since everyone is struggling, the income of every Filipino affect by the pandemic since there is a limitation in everything, there are a lot of Filipino who became unemployed due to the pandemic, the spending habit of Filipino decreased due to lack of savings and/or income. In this paper it will also identify what aspects of behaviour have changed for consumers. This will let us also understand what consumer behaviour they have before and after the pandemic