D7.9: 3rd Report on dissemination activities

The main objective of this deliverable is to provide a comprehensive overview of the dissemination, communication and marketing tools and activities developed during M18 – M34 of the APOLLO project. The overall objective of the dissemination and communication activities is to promote the results and benefits of the project to a range of relevant target audiences, in order to foster a sustainable customer base for the commercial service. The dissemination and communication material and activities that have been produced or undertaken during this period include: maintaining APOLLO’s website and social media account, which provide platforms for communicating APOLLO and disseminating news and material related to APOLLO to specific audiences (e.g. younger, technologically-aware farmers on Facebook), and for sharing the latest information on the APOLLO services; APOLLO’s newsletters, providing information, results and events related to the project; specific dissemination tools used and distributed at external conferences (such as the APOLLO brochure and leaflet and audience-focused presentations); creation of a strong commercial brand to commercialise the APOLLO services. The brand will underpin all marketing activities and promote user uptake. representation in media and conferences as well as the submission of scientific papers, enhancing APOLLO’s visibility at national and international level to attract users, and enabling the development of a solid network amongst agricultural and Earth Observation (EO) academic and industrial stakeholders at both European and regional level. During these months the scope of media presence and networking activities was to inform new target audiences and increase awareness to potential users regarding the APOLLO services as well as engaging them to become trial users. In parallel, the commercial brand and promotional materials were developed in order to maximise the effectiveness of moving to the commercial phase. To this end the APOLLO partners increased networking activities, focusing more on the APOLLO’s services and results aiming among others to engage new users and at the fostering of closer scientific and technological cooperation between them and other academic, industrial and governmental partners in the field of Agriculture and Earth Observation services/applications, focused primarily on Europe. This document provides short descriptions of the dissemination and communication activities reported from APOLLO partners, and carried out directly by the WP7 team. These include participation in conferences, networking events, media, publications etc. The positive impacts of these activities are already being felt, as exemplified by the requests for signing up as trial users either in the pilot regions or in other EU countries for more information about the services and requests from interested parties for potential cooperation