How can a Chinese Company Successfully Integrate Itself in Foreign Markets?

This research paper delves into the complex and challenging journey that most Chinese companies face on their quest for global influence. Despite China's rise as a global superpower, its companies have struggled to establish successful household brands, unlike the US with its Apple and Amazon giants. The paper sheds light on the major roadblocks that Chinese firms encounter, including the lack of trust and chemistry between producer and consumer, failure to meet social standards in the West, and a tendency to view all markets as uniform. Through its detailed analysis, the paper uncovers the critical issues that Chinese companies must address to achieve success in global expansion. It ultimately calls for a paradigm shift in the way Chinese firms approach global expansion if they wish to join the ranks of global household brands