TELEVISION ADVERTISING IMPACT ON FEMALE PRODUCT MARKETING IN SELECT NIGERIAN SCHOOLS: A CASE STUDY OF ALWAYS ULTRA

This study is an arm of management which deals on product promotion. Product promotion is an effort by manufacturers to bring a particular product to the knowledge of the people who requires the product; this is otherwise known as market. This study specifically examined female product advertising through the use of the audio-visual broadcast media; the television. It deliberately chooses a female product that is required by all active females who by nature are expected to use the product. The study therefore examined the impact of television advertising using Always Ultra, a sanitary pad as a case study in selected Nigerian schools. The findings of the study indicated that over sixty per cent of respondents came in contact with the research specimen-Always Ultra through television advertisement. Therefore, if over sixty per cent of respondents came in contact with the product through television advertising, that means television advertising, that means television advertising is sixty per cent effective as a means of marketing female products in Nigeria in spite of social-economic and cultural values. It was recommended that television advertising should be used as a means to market female products in Nigeria. This is because, effective television advertising will yield sixty per cent of patronage by women as the minimu