Development of Rural Marketing in India

India is a diverse country where about 70% of people live in villages. The rural economy of India has rapidly transformed in the last decade. The rural economy has rapidly transformed in the last decade and is now being led by manufacturing. Indeed, agriculture accounts for only about one-fourth of rural GDP compared to half a decade ago. About 55 percent of manufacturing GDP is rural; nearly 75 percent of new factories built in the last decade. The aim of this article is to study the corporate sector initiation to cover rural customer and factors contributing towards the growth and development of rural marketing in India. This article is based on secondary data. Rural marketing is all about planning and implementing marketing function for the rural areas. The rural market in India is vast and scattered. It offers an opportunities in comparison to the urban sector