The Implications of E-Reviews in Product Marketing

Abstract Various online websites provide forums to consumers to publicize their own opinions of their purchase items, working with consumer online exchange response from a more extensive perspective, online reviews are sort of a data stream that influences the activity of promoting frameworks at the small- and large-scale levels. Online reviews are much more than a device for firms or purchasers; they are a progression of data with the possibility to change success results for all stakeholders. This paper addresses the following questions: 1. What are the different patterns of consumer online posting behavior? 2. How can marketers strategically influence consumer online reviews? 3. How effective and reliable online reviews can be for business owners? We anticipate that the findings of the analysis will be of empirical assistance to sellers, online marketplace operators, and consumers. The number of letters in the product, in particular, may have a negative impact on sales performance, so business owners must carefully consider this effect when exposing product reviews