A Structural Analysis of Honey Trade Flow into Ganye and Toungo Local Government Areas of Adamawa State, Nigeria

A structural analysis of honey trade flow into Ganye and Toungo local Government Areas of Adamawa State using total value of purchases index of measurement of market share was conducted in 2011. A total of 100 honey marketers were selected using a multi-stage sampling method. Structured questionnaire and interview schedule were used in the collection of marketing information from the marketers. Descriptive statistics and Gini coefficient were used in data analysis. Results revealed that majority (89%) of the honey marketers were male and 81% were married. Sixty-six percent of the marketers belong to the age range of 30 – 49 years. Most (74%) of the marketers were farmers. Results further revealed that Cameroon Republic contributed 81.97% of the volume of honey sold in the study area while only 18.03% was produced locally. The sellers’ concentration was medium in the market with Gini coefficient of 0.62683. This implied that there was inequality in the concentration of sellers and sale revenue, and the honey market was imperfect. It was also revealed that most (95%) of the marketers sell their product immediately after purchase. The market performance was estimated to be 48.91% as indicated by the marketing margin. The honey market is monopolistically competitive and profitable