НЕОСЕМАНТИЗАЦІЯ РЕЛІГІЙНОЇ ЛЕКСИКИ В СУЧАСНИХ ЗАСОБАХ МАСОВОЇ ІНФОРМАЦІЇ

The purpose of this research, which is the determination of the main types of the development of religious neosemantisms in modern Ukrainian mass media, was determined by the topicality of the issue of determining the level of productivity of semantic types of secondary nomination creation in modern speech. The analysis shows that high actualization of innovative processes in semantic derivation of religious vocabulary is due to metaphor type (> 90%), including functional similarity variety. The transfers of characteristics from the concrete to the concrete prevail, most of which include negative social emotions, irony and a negative assessment, although the share of relations “concrete → abstract”, “animate object → inanimate object” increased as compared to meanings recorded in dictionaries. Metonymy type (≈5%) is clearly represented by its attributive variety, and hyponymy type (1%) is represented with generalization. These observations confirm the linguistic provision about the secondariness of metaphor as a means of expression of new meanings in the language associated with the development of human abstract thought