ASSESSING THE CSR AND COMMUNITY DEVELOPMENT PROGRAMMES OF LAFARGE AFRICA PLC IN CROSS RIVER STATE

Abstract There is a growing consciousness among the global business community that corporations or business organisations can no longer act independently of the individuals of key stakeholders in the operations, especially members of the host communities. Part of the realisation stems from the fact that creating and maintaining mutually beneficial relationship with host communities is highly dependent on the extent to which firms contribute to the sustainable development of the community and its inhabitants. This study assesses the Corporate Social Responsibility and community development programmes of Lafarge Africa Plc in Cross River State, against the backdrop of sustainable community development. The survey research design was used to gather data for the study; and interview, group discussion and questionnaire were utilised as research instruments to obtain information for the study. This study was premised on the stakeholder theory, which states that companies or firms should be accountable to their stakeholders, which are the group of individuals that are affected by the firms’ activities. Findings revealed that proactive CSR is an essential mechanism for driving sustainable community development. This was evident by the contribution of Lafarge’s intervention in the advancement of the host communities at different levels. However, the company’s approaches to CSR still partly trail the path of philanthropic or charitable donation as most projects were selected and executed without due recourse to the people’s input. Based on the above discoveries, the researchers recommend that the company should adopt a more participatory approach in selecting the kind of development project to embark on based on needs priority of the people. Also, the researchers suggests that rather than relying on reactive or make-shift measures to manage its relationship with the people, the company should adopt a more proactive communication approach in order to avert potential altercations with members of the host communities