Filipino Customers' Preferences of Online Marketing Channels

Abstract When the pandemic came, the perspective of people changed including the online channels. The impact of the pandemic changes the behavior of people when buying through online since the virus spread in many places and they are only limited to go outside. In this, the research aims to know on how the Filipino consumers' preferences on Online Marketing Channels. Moreover, a sampling method used in this paper is a convenience sampling method that includes fifteen (15) participants that researchers interviewed by Focus Group Discussion (FGD) and gathered data and information regarding the research questions, also the interviewees age ranges from 20-60 years old. The study is qualitative research that is used in this case study design. Based on the information gathered, the researchers found out that online marketing channels in the pandemic change their behavior and perspectives when purchasing online. It indicates that it is more useful and attracts them to promotions online and they rarely go out and they change to online payment transactions. The perception of Filipino customers on online marketing channels is more useful since they can all purchase through online