This study is a systematic reviews research planned to achieve an in-depth understanding for the basic concept of service marketing. The world economy nowadays is increasingly characterized as a service economy. Developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy
World economies have changed into service economies in the last decade, as services became the main ...
Abstract: Services marketing is the provision of intangible offerings (services), whether business t...
The marketing has as an essential objective the orientation of firms’ activities based on the ...
The service industry has been discussed in the marketing literature for a number of years. However, ...
The growth of services in every socio-economic context and on the global scene has led to increased ...
Meeting the challenges of an unstable and unsettled environment is not easy. The recent impacts on t...
A service system is dynamic configuration of people technology organization and shared information t...
Globalisation and the resulting increase in competition have forced organisations to seek unique way...
The study analyses the role of services in modern and less-developed economies. It shows the differe...
This thesis discusses the extension of the marketing concept, marketing and marketing management to ...
Services science has emerged as the key factor in developed economies as it becomes the main driver ...
The field of services marketing had gained only in recent years. Several researchers noted that stud...
In this study we traced the origin of the service sector concept, analyzed the development of servic...
Scholarly research has produced conceptual knowledge that is based on real-life marketing phenomena....
Purpose – The evolution of the service marketing field was marked by the emergence of a global, vigo...
World economies have changed into service economies in the last decade, as services became the main ...
Abstract: Services marketing is the provision of intangible offerings (services), whether business t...
The marketing has as an essential objective the orientation of firms’ activities based on the ...
The service industry has been discussed in the marketing literature for a number of years. However, ...
The growth of services in every socio-economic context and on the global scene has led to increased ...
Meeting the challenges of an unstable and unsettled environment is not easy. The recent impacts on t...
A service system is dynamic configuration of people technology organization and shared information t...
Globalisation and the resulting increase in competition have forced organisations to seek unique way...
The study analyses the role of services in modern and less-developed economies. It shows the differe...
This thesis discusses the extension of the marketing concept, marketing and marketing management to ...
Services science has emerged as the key factor in developed economies as it becomes the main driver ...
The field of services marketing had gained only in recent years. Several researchers noted that stud...
In this study we traced the origin of the service sector concept, analyzed the development of servic...
Scholarly research has produced conceptual knowledge that is based on real-life marketing phenomena....
Purpose – The evolution of the service marketing field was marked by the emergence of a global, vigo...
World economies have changed into service economies in the last decade, as services became the main ...
Abstract: Services marketing is the provision of intangible offerings (services), whether business t...
The marketing has as an essential objective the orientation of firms’ activities based on the ...
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