The Impact of Advertising on Children How Does Advertising Influence Children

Advertisements do have a large impact on the audiences. Every day children are exposed to the selling messages of advertisers via mass media. It clarifies that advertisements really are one of the most powerful and strongest medium of mass communication. Though advertisements help us to become aware of the products in the market, they have their negative effects also. Children today are exposed to all types of advertisements on the various media like the television, print media and internet as well. In fact, everyone is bombarded by advertisements everywhere nowadays. It can be said that advertising is a pervasive influence on children and adolescents, although Children in general are more susceptible and get easily influenced by advertisements. Children are defenseless and innocent. When a marketer advertises a product on television, they do not understand that it is a business and their main aim is to sell. They do not understand that advertisers try to push their products and market in such a way that children want to buy it. Children take everything at face value and believe without a doubt the messages in the advertisements. Advertisements are made in such a way as to attract the attention of children. Children do not understand it to be marketing strategy. Children are an extremely vulnerable target audience and get easily carried away. Hence, in this study we are going to understand how advertising influence children