STANDARD LANGUAGE, COMMUNICATION AND PRINT MEDIA

Language is the main mode of communication in human society. This highly sophisticated and important mode, which is attributed to humans only as conscious social beings, is accomplished through speech. Men use speech as the main mode to bond spiritually, socially, politically, and commercially with others in their community. Seeing language as a distinctive symbol of a nation, the Albanian National Renaissance continually tried to purify its language from loanwords and enrich with words from its own source. Thus, the Renaissance took a difficult step towards creating a literary Albanian language. It took our written language out from its rudimentary state of the past century and placed it on a new track creating a unified literary language as an important matter for our nation. Communication is application of inspirations and requests through a system of symbols. There are many sign systems used by human society in communication including gestures, body movements, or its limbs, vocal sounds, traffic sings, Morse alphabet, chemical symbols, mathematical, physical, programming language and artificial logic language and the language as the essential mode of communication. When we write, communication is not simultaneous and in direct contact with the one whom we address it. Thus, the speaker needs context, intonation, gestures, mimicry, etc. All of these are fulfilled through writing