Digitalized! And then? Paths and experiences in Heritage and Tourism

While for many projects digitalizing might be a goal in itself, it is important to frame it within a larger story, which could include access by different publics, with different purposes and usage practices. Based on the experiences of the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites, established at USI – Università della Svizzera italiana (Lugano, Switzerland), the presentation will sketch the role of digital media for Heritage and Tourism along the ‘ABCDE’ framework: Access, Better, Connect, Dis-intermediate, Educate. It will then provide cases from the tangible and the intangible cultural heritage, outlining their goals, processes, usages and evaluation criteria