Social commerce is a new business model formed from the merger of social networking and e-commerce that promotes product sales and influences user purchasing behavior via a network of social media and social networking sites. As social experience such as recommendations, interactions, and communication between people, is viewed as the fundamental component that drives social commerce, monitoring its influence on an individual's purchase decision becomes critical. The writing of this thesis is to research Instagram as research object to analyze factors of Social Experience which are impacting Customer Purchase Decision. The data was obtained by distributing a questionnaire to 125 respondents who had Instagram apps installed on their smartpho...
In the era of Industrial Revolution 4.0, many companies are using social medias as one of their prom...
The term social commerce describes a subgroup of e-commerce that uses online media and social media ...
Social commerce explains a subgroup of e-commerce, including the utilization of online media, social...
Social commerce has been very much considered, due to the advancement of technology, the need to hig...
Business activity has been evolve rapidly in recent years by advancement of human needs. In this d...
Business activity has been evolve rapidly in recent years by advancement of human needs. In this d...
Consumer socialization is described as the “collective processes by which young people acquire skill...
The rapid growth of cosmetic industry give an opportunity for companies to acquire and engage consu...
Building on the stimulus-organism-response model, this paper aims to fill the considerable research ...
Building on the stimulus-organism-response model, this paper aims to fill the considerable research ...
The growth and popularity of social commerce has created opportunities for increased interactions be...
This study explored Instagram consumer behaviour focusing on two key elements, user accessibility a...
anemonInthis research, it is aimed to examine the effect of Instagram social network onmarketing by ...
This study aims to determine how the influence of design quality on purchase decision making on Inst...
This study aims to analyze the effect of content creation, content sharing, connecting, and communit...
In the era of Industrial Revolution 4.0, many companies are using social medias as one of their prom...
The term social commerce describes a subgroup of e-commerce that uses online media and social media ...
Social commerce explains a subgroup of e-commerce, including the utilization of online media, social...
Social commerce has been very much considered, due to the advancement of technology, the need to hig...
Business activity has been evolve rapidly in recent years by advancement of human needs. In this d...
Business activity has been evolve rapidly in recent years by advancement of human needs. In this d...
Consumer socialization is described as the “collective processes by which young people acquire skill...
The rapid growth of cosmetic industry give an opportunity for companies to acquire and engage consu...
Building on the stimulus-organism-response model, this paper aims to fill the considerable research ...
Building on the stimulus-organism-response model, this paper aims to fill the considerable research ...
The growth and popularity of social commerce has created opportunities for increased interactions be...
This study explored Instagram consumer behaviour focusing on two key elements, user accessibility a...
anemonInthis research, it is aimed to examine the effect of Instagram social network onmarketing by ...
This study aims to determine how the influence of design quality on purchase decision making on Inst...
This study aims to analyze the effect of content creation, content sharing, connecting, and communit...
In the era of Industrial Revolution 4.0, many companies are using social medias as one of their prom...
The term social commerce describes a subgroup of e-commerce that uses online media and social media ...
Social commerce explains a subgroup of e-commerce, including the utilization of online media, social...