Ukrainian Theater Art in the Context of the European International Theater Festivals

The purpose of the study is to identify the effectiveness of the interaction between Ukrainian and European theatrical art on the experience of international theatrical festivals in Ukraine and in Europe, the Ukrainian theaters’ participation in international theatrical festivals, studying the influence of this experience on the festival movement in Ukraine, and also on the intensification of the integration process Ukrainian theatrical art into the European cultural space in the context of Ukraine’s European choice. Research methods. A comparative method of research has been used when European and domestic theatrical festivals have been compered, the historical method has been used to study the history of the birth and development of individual international festivals; the cultural method of research allowed to analyse the organization of international theatrical festivals in Europe and in Ukraine, their interaction and influence on the festival movement in Ukraine, the formation of the national school in marketing of the festival product. The scientific novelty of the research consists in expanding the information field of the stated theme, covering new festival events, their organization and marketing, diagnosing the state of the festival movement in Ukraine and its integration into the European cultural space, as well as the influence of the international festival movement on the Ukrainian theater development and the formation of a national schools marketing festival product. Conclusions At the time, an urgent need to improve the practice of organizing and conducting theatrical festivals in Ukraine, both international and domestic, the formation of a national school in marketing of the festival product, an urgent need for the introduction of European festival experience into the practice of conducting Ukrainian international and domestic theatrical projects, their structural enrichment and enhancement of the initial component