A Glimpse in Revolutions of Digital Banking

The study sought to find out the growth of digital marketing and its impact on customer service in Nationalist banks in India. The study was guided by, consumer behavior theory; two-factor theory of customer service and Mcluhan’s media and growth of commercial banks. Digital marketing ability in the banking industry in India is best and that Nationalist Bank should also choose the methods of digital marketing in a way that is in line with their goals achievements