PHYSICAL, DIGITAL OR PHYGITAL? ASSESSING THE EDUCATIONAL POTENTIAL OF VIRTUAL REALITY IN HERITAGE INTERPRETATION

For decades technology has strived to provide an alternative virtual representation of heritage, and in recent years technology has become so powerful and accessible that is has supported an increasing trend in the creation and consumption of virtual heritage. Google Arts and Culture has contributed to this digitisation drive. The trend, though evident before the Covid-19 pandemic, registered an acceleration as heritage institutions could only provide online and virtual heritage experiences during the mandatory lockdowns. This paper presents the results of applied research on Google Arts and Culture Wonders of Malta and a cinematic VR production of a World War II air-raid shelter in Malta. Students at the Institute of Tourism Studies, Malta, participated and contributed to the analysis of the educational potential of this virtual heritage. Results show that the VR experience of Google Arts and Culture Wonders of Malta is rather limited in terms of presence and engagement, while the air-raid shelter cinematic VR successfully addressed some of these issues. However, the phygital experience, i.e. a visit to the physical site and the virtual reality experience of the same site, is the preferred combination for students