Pleasures Through Mobile Applications: Investigating the User-System Interaction

This paper aims to identify the kinds of pleasures involved in the interaction of mobile application users and how users with different levels of experience may differ in their emotional response, influencing the design for experience. To develop a product or service that a consumer has some kind of emotion: this goal is directly related to design for experience, which is defined as an activity to map processes that support these experiences. For this study, we selected the photo-sharing application Instagram and we used the theoretical model proposed by Jordan (2000), which classifies the pleasures in four types: physical, psychological, social and ideological. Exploratory factor analysis results show the existence of two major emotional responses (“appreciation” and “security”). Anova results show that users with more experience have higher emotional response “appreciation”. Finally, regression results show that both “appreciation” and “security” emotional responses are important predictors of user satisfaction