ЕКЗОГЕННЕ СЕРЕДОВИЩЕ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ В КОНТЕКСТІ ГЛОБАЛЬНИХ ПРІОРИТЕТІВ СТАЛОГО РОЗВИТКУ: ЗМІНИ ТА НАСЛІДКИ

The article analyses the exogenous factors influencing the imperatives of enterprise development in the world market. We emphasized that external factors significantly affect the efficiency of the financial and economic activities of enterprises. Furthermore, these factors characterize the compliance of the primary strategy of the enterprise to market needs. We identified the main obstacles to the economic component of sustainable development and revealed prospects for improving the existing situation. We noted that Ukraine needs to build a more explicit strategy for economic security. Also, within the framework of the article, the position of Ukraine in the world economy was determined based on the analysis of the values of leading international indices that characterize the economic, social, legal and environmental spheres of development for the period 2016-2020. To interpret the results of changes in the rating positions of Ukraine in key areas of development, we consider the content, calculation algorithm and value of such international indices such as Global Innovation Index (GII), The Global Competitiveness Index (GCI), Index of Economic Freedom (IEF), Ease of doing business Index (EDBI), Legatum Prosperity Index (LPI), Human Development Index (HDI), International Property Right Index (IPRI), and Environmental Performance Index (EPI). We found that in 2020 the position of Ukraine in the context of the Global Competitiveness Index (GCI) has significantly worsened. We demonstrate that it will be challenging for Ukraine to get positive changes in global priorities of sustainable development and world integration processes. At the same time, in the aggregate of the studied international economic indices, Ukraine's position is gradually strengthening, especially in entrepreneurial activity, which is undoubtedly a joyous moment for the domestic economy