INNOVATIVE AND SOCIAL TECHNOLOGIES ARE REVOLUTIONIZING SAUDI CONSUMER ATTITUDE TOWARDS ELECTRONIC COMMERCE

The Internet today connects about 40% of the world population. Half of these are living outside the advanced economies, often in some countries that are quickly climbing the developmental ladder, with diverse populations and inarguable economic potentialities including Saudi Arabia. There are 20 million Internet users in Saudi Arabia by the end of 2016. This research examines the impact of the Internet, innovation, disruption and the dynamics that affect adoption of electronic commerce (e-commerce) in Saudi Arabia. The study further analyzes the influence of Internet security and its impact on the users’ decision-making process. The data have gathered through questionnaires that disseminated to 2,823 Saudi Internet male and female users through email. The response rate was 23%. The important findings have discussed in this study that shows that there are significant factors that are influencing the adoption of ecommerce, including legal procedures to ease of doing business, ease of doing businesses and security features and controls introduced by the online vendors