Impact of factors of external and internal environment on competitiveness of construction company

Current situation in the country’s economy is extremely complicated. The majority of domestic enterprises suffer heavy losses or suspend their activities. Despite unfavorable business conditions, construction companies are trying to stay in business. Under such circumstances the competition is getting fierce. In order to survive the company should take into account many factors influencing its efficiency. Scientific methods of assessing competitiveness are considered in the paper. SWOT-analysis of ALD Engineering Company is done. Key competitive strategies allowing to withstand competitive pressures and strengthen market position are analyzed