Comparison of the Aesthetic Pleasure Design Cultures between the East and the West

From the cultural perspective, aesthetic pleasure is influenced by the implicit and explicit ethnic characteristics. For instance, the triggers of laughter in western and eastern humors are different. The concepts of designing the aesthetic pleasure of a product may also be influenced by human lifestyles. Based on Aesthetic of Reception proposed by Hans Robert Jauss, this study attempted to use the fundamental framework of aesthetic pleasure which includes three perspectives, including creation poiesis , perception aesthesis , and purification catharsis , to examine the difference between western instrumentalism and eastern spiritualism. From the idea that creation is to produce aesthetic experience and is the representation of design, the development of the representation of design in the east and the west could be derived. Perception is the pleasant emotions created after affective reception. It is the perception of design that reflects the perceptions of pleasure in the eastern and the western world. Purification is the result of interactions with aesthetic experience, allowing us to understand the formation of taste and style. Through the fundamental framework of aesthetic pleasure, the difference between the east and the west in aesthetic pleasure can be more easily observed, and a new discourse of design can also be formed from this cultural perspective